Social Media Marketing and Content Marketing are increasingly becoming effective ways to connect with your target customers, add value and engage with them. Creating content on a frequent basis can be quite challenging, there are many aspects to be considered… brand voice, personality & tonality, language style, catchphrases, etc. The goal is to get your target audience to read your content and take action and for this you need to be really good with your words.
Listed below are 25 magical marketing words that you can use to grab your target customer’s attention and get them reading your ad copy, blog post or social media post.
1. You:
Write as if you were speaking directly to the customer. Make it about the reader, not about yourself.
2. Because:
Give customers a compelling reason to take action.
3. Value:
Highlight the value that customers receive for their money. “Cost” or “price” imply losing something – in this case, money.
4. Free:
Don’t underestimate the appeal of “free.”
5. Guaranteed:
Make readers feel they have everything to gain and nothing to lose.
6. Amazing/incredible:
Customers respond to something out of the ordinary. But be careful not to overuse these terms, or they lose their power.
7. Easy:
Let subscribers know how much easier life will be with your product or service, and then make it simple for them to take the next step in the purchasing process.
8. New:
Like “free,” “new” has the ability to make people sit up and take notice.
9. Proven:
Remind customers that your product, service or business is tried and true.
10. Save:
The best, clearest word to showcase monetary or time savings.
11. Safe and effective:
Minimize risk perception for health and monetary loss.
12. Never:
Use this to point out a “negative benefit,” such as “never worry again,” or “never overpay again.”
13. Discover:
Imply there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.
14. Act now:
Motivate an immediate response with a limited-time offer.
15. Everything included/everything you need:
Establish that your product or service is all your customers will have to buy in order to achieve their goal.
16. Powerful:
Let customers know that your business, product or service is robust.
17. Real results:
Everyone wants results.
18. Secret:
Is your product or service the secret to success? Let customers know you can reveal that secret.
19. How to…:
Help your readers accomplish a challenging task or goal.
20. Premium:
Premium helps denote high quality.
21. No obligation:
Create a win-win situation for your customers.
22. Bargain:
Customers want a great deal.
23. The:
This implies your solution is the be-all and end-all. Consider the difference: “3 Solutions for Marketing Success” vs. “The 3 Solutions for Marketing Success.”
24. More:
Do you offer more than your competitors? Show it.
25. Wealth:
If you’re selling products and services related to money, wealth is a desirable word for customers.
