We have learnt and listed to ourselves sufficient and evident reasons on the necessity of social media marketing in overall business sustenance and development. That being the fundamental adopted by all business players, it is imperative that you distinguish yourself and rise above your competitors.
How?
Right, precise, engaging and powerful content creation! That will be the key for you to stand-out and boost your online presence. Content is King: without correct content your presence will merely remain presence but an unfelt-presence! Your content needs to interact with your audience. It needs to engage them. They need to associate themselves with it and not merely read and move to the next post.
Interactive content generates double the conversions over passive content and 5X more traffic than any other content. 88% of marketers believe that interactive and engaging content sets them apart from their competitors.
Quick Statistics:
| Blogs | According to Forbes, websites that include a blog typically have 434% more indexed pages than those that don’t | |
| Videos | 80% of all web traffic is predicted to come from video | Source |
| Product Reviews | 92% of online consumers look at a product review prior to making a purchase. | Source |
The squeeze: Here are 5 types of content that will boost your online presence and engage with your audience:
1. Blogs: Until about a decade ago, not many realized blogging to be one of the most acceptable and effective strategies of social media marketing. Today, blogging has become one of the greatest interactive platforms to communicate with your audience. Blogging not only helps in improving your search engine optimisation but also generates leads and customers and has been most preferred form of content marketing strategy. Doing a basic research on which topics your customers choose to read strategising on the correct topics to cover on your blog shall help you create strong and effective blog. According to a research led by Orbit Media, blog posts with 1,000 – 2,000 words have proven to get 10X the results compared to 200 – 500 words blog posts.
2. Videos: Visuals affect sooner than you realize. People want quick information. Visuals help them grasp your message quicker and clearly. Video content is highly preferred by majority of people since it is a ready-to-be-understood content. Videos decode your message, and psychologically also simplifies it for your target customers. Marketers believe videos to be the type of content with the best ROI. Creating videos around solving your customer’s problems – how to videos, quick information, infographical, etc are some types of videos that work well. Video content should be top of the list when it comes to planning your content marketing strategy.
3. Case Studies: This is one of the best podiums to showcase yourself to your audience. A real life example on how you have contributed in your client’s / customer’s success helps your audience to relate and comprehend your offerings. Cut short: this is where you genuinely boast to your audience, without guilt!
4. Original Research: This is time consuming but by-far stands out of all content. Why? Because it is hard to do an intense research and conclude. It undoubtedly attracts great results for the very fact that it is extremely valuable and skilful to deduce figures with studies. Yet there are many ways you can be a research expert without doing a PhD in data science. Online survey is one way to help derive original data from your target customers, which is very powerful and effective in its very source. Asking open-ended questions, taking polls, quizzes, asking for opinions, etc are some ways to better understand your target customers.
5. Posts on Social Media: Using social media platforms to connect and interact with your target customers and promote your products/services is one of the quickest ways to scale your business online. Posts on Facebok, Twitter, Instagram, Linkedin, etc help you trend. And trends help you rise. You can convey messages, your events, your work, your view and all your success stories here. Your target customers are eager to know more. The more informative your posts are, the more clarity your audience pursues to help them make right and informed choices.
If you are already promoting your products/services online and not getting the desired results. That is because you don’t have a strong content creation and marketing strategy, let me help you improve your sales with my holistic digital and social media marketing strategies.
Get in touch with me to know how.
