The Internet has brought people closer and together. Do you feel able without social media? Handicapped, don’t you? The fact applies not only to people, but businesses too.
We are in an era where we cannot imagine our businesses being run devoid of social media marketing.
Businesses that have established themselves well over the years have seen struggle and eventually a collapse by not accepting this era of social media marketing.
A rudimentary research shall prove to you, how, by not applying appropriate social media marketing strategies has damaged businesses.
In order that your business is equipped and strong enough to reach to your desired customers/clientele, you need to ensure you and your business understand the very advantages of social media marketing for business.
As per LYFE Marketing, some of the astounding statistics on social media are below:
| Networking Sites | 70% of the U.S. population has a profile on at least one social networking site |
| More than 50 million small businesses currently use Facebook pages to connect with their customers. | |
| Social Media Influence | 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. |
| Easy Access | 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. |
| Instagram earns roughly $595 million in mobile ad revenue per year and is expected to reach almost $7 billion in ad revenue by the end of this year! | |
| 93% of Pinterest users use the platform to make purchases or plan future purchases. |
Out of the many reasons why social media marketing is important for your business, let me simply give you a gist with six top-most reasons:
1. In Sight – In Business –
With the internet at its easy access to all age groups, researchers have been very close to saying that not many have been spared with this beneficial temptation of social media – call it Instagram, Twitter, Facebook, Linkedin, etc. People are hunting for information and wanting more. To decode: what is visible is BIG. Out of sight is not out of mind, but out of business! With social media marketing you can reach out to your potential target audience across various platforms, engage and connect with them.
2. Local is global –
Regardless of the size and value of your business, you do not have to worry about reaching your customers / clients. If you are global, you are big. And if you are local, you still are global and big: that’s social media marketing.
3. Increased Visibility –
Your visibility in the race increases with social media marketing. How? Remember, by creating a presence and marketing your business on social media platforms, you are not only boosting your chances of reaching out to customers but also helping your customers reach out to you quickly. This helps in the turnaround time and gets the word spread quicker.
4. Boosts Sales and Brand Loyalty –
Sales, undoubtedly, is the fundamental aspiration of any business. When we talk about social media marketing, it is inevitable that businesses’ ultimate decision to be on this platform is SALES. And yes, it accomplishes the goal. But one of the most important aspects to this is brand loyalty. By interacting with your customers through social media marketing you will help the customers hold on to you and vice-versa.
5. Affordable –
Marketing on social media platforms is way cheaper than traditional advertising. It is convenient, more effective and measurable in comparison to traditional advertising. The reach and exposure you get for your money spent on social media platforms is 10 times more than any other advertising platform. You can invest more mind and time on social media and spare the funds to invest in your service/product.
6. Creating database and genuine feedback for corrections –
You create database services that are flexible to meet the diverse needs of your customers. You are actually not advertising but interacting with your customers with your presence on social media platforms. This helps genuine feedback and in-turn helps your business to improve and correct the focus.
Also Read: The Power Of Social Media Marketing
Are you struggling to create a presence for your business on social media platforms?
Let me help you scale your business by 10X with my holistic digital marketing strategies.
Get in touch with me to know how.
