People want high quality, useful, relevant and engaging content about things that matter to them.

Content Marketing has proven to be a very effective marketing strategy when it comes to brand awareness, connecting with your audience and lead generation.

Today in 2021, it has become an important element of marketing your business on social platforms.

If implemented in the right way, it has the potential to be a supporting pillar of your overall marketing strategy.

In this post, I will share with you 7 effective approaches you can use to level up your social content marketing strategy.

1. Be flexible and think connective experiences

Your content must serve the needs of your audiences and their preferred channels.

It needs to emphasize humanity because people connect with people. And you need to measure your content effectiveness a little differently…perhaps by looking at consumption metrics and feedback indicators versus volume and design.

Focus on delivering great content experience.

2. Know your target audience’s current priorities

Focus on understanding your target audience. You will have to reset your audience’s needs because they’ve suddenly been reprioritized – the more basic needs are now much more important than ever before. If you get that right, everything else becomes easier and you get out of the tactical game of developing thousands of pieces of content that might be irrelevant.

3. Focus on customer experiences

It is the experience and impact that your audiences get with your content marketing strategy, keep this a priority.

RedBull focuses all their energy on marketing and to give their customers a top notch experience.

They sell the feeling of being energetic and feeling alive by associating themselves with people and events that help them represent these emotions.

Today, the first thing that comes to your mind when you think about energy drinks is RedBull, right?

That’s how powerful their brand is!

Remember, provide something of real value to your audience (just like Red Bull does) and the customers will find their way to your product and not the other way around.

4. Lead with empathy and emotions

Your content strategy needs to emphasize humanity because people connect with other people.

If we understand how people make meaning out of certain things, we can then take that understanding of who they really are and solve the problems that they have, be it wants or needs. And a lot of that comes from being a part of an overlooked activiyt called social listening. It important to aks the right questions to get the answers that really reveal the things that are in people’s hearts.

5. Adapt swiftly to changing trends and address them with solutions

Trends have been changing rapidly over past few years and you have to be quick in identifying and leveraging on them. Now there might be risk of moving too fast, but then there’s also a risk of missing out on an opportunity.

You need to be analytical and take calculated risks and take that jump with the changing trends. You never know, how long a change or trend will last… and each passing day can be lost opportunity.  Now is the time to take risks because everyone is a little bit more forgiving right now.

6. See the world as your target audience does; remove your own biases and judgements.

Focus on understanding how people perceive things and then see how you as a business can take that understanding of who they really are and solve their problems, be it wants or needs.

7. Think inclusively when creating content

It starts with you and your ideas, don’t forget to add in your viewpoints too. You also need to think about the needs of all your audiences. Before putting your content out there, think about the needs of all your audiences.
Have a holistic approach and keep your audience’s cultural diversities in mind, apart from interests & preferences. It’s about time to go the full spectrum – that we purposely think about the people that we are connecting with and how to serve them better.

Will you use any of these approaches to level up your content marketing strategy?

If you are a business owner and are facing challenges with growing your business online…

Let me help you overcome your challenges and let’s grow your business online using the power of content marketing and social media marketing.

To learn more about how I can help you, Schedule a Free Consultation Call with me.