Codinu, the first Coding Academy for kids aged 7-17 years in Naperville, Illinois.
Objective
To create a strong Brand Presence on Social Media Platforms – Facebook & Instagram by reaching out to maximum parents in & around Naperville, engaging with them, educating them on why coding is important for their child & why should they enrol their child at Codinu and ultimately direct them to register for the camps/courses.
Target Audience
Parents with Children of ages 7-17 years
BRAND POSITIONING FOR CODINU
WRITING THE FUTURE
Vision behind defined: At Codinu, it’s not only about learning to write the codes. It’s about learning to think more constructively using one’s imagination and problem-solving skills. It’s about creating a better tomorrow through technology and innovation. It’s about writing the future.
This bold positioning reflects in our brand, design and overall communication.
BRAND CREATIVES
Complete branding identity consisting of the Codinu logo, mission & vision, corporate stationary, colours, tone and language. From creating course material, registrations forms, achievement badges for different levels to Codinu Merchandise (Tee-shirts, laptop covers, mugs, pens etc.) thus creating more brand recall.
This bold positioning reflects in our brand, design and overall communication.
SOCIAL MEDIA STATISTICS
| Platform | July 2018 | October 2018 | January 2019 | March 2019 | June 2019 |
|---|---|---|---|---|---|
|
|
50 followers |
138 followers |
216 followers |
296 followers |
366 followers |
|
|
20 followers |
89 followers |
201 followers |
275 followers |
370 followers |
|
Website |
40 visitors |
130 visitors |
220 visitors |
380 visitors |
1000+ visitors |
DIGITAL CREATIVES
E-Direct mailers like emailers to parents updating them on various courses, offers, camps and events. Social media management with custom creatives (posts, videos, photography and content) working with the brand’s templates and systems.
This bold positioning reflects in our brand, design and overall communication.
SOCIAL MEDIA CAMPAIGNS
DADDY-DAUGHTER
CODE-A-THON CAMPAIGN
Received 50% registrations from our social media campaign & the other 50% registrations were from the partner promotions, word of mouth & events.
WINTER SEMESTER CAMPAIGN
Received 80% registrations from our social media campaign.
SPRING CAMP CAMPAIGN
80% of the total registrations received were via Facebook & Instagram.
SUMMER CAMPS CAMPAIGN
(PHASE 1)
Already receiving enquiries & registrations.
SUMMER CAMPS CAMPAIGN
(PHASE 2)
Promoted the themed Summer Camps individually (Static Images + Short Videos) to create awareness of what each camp was about.
SUMMER CAMPS CAMPAIGN
(PHASE 2 Ad Campaign)
A Facebook + InstagramCarousel Ad Campaign was run to hyper target our audience.
50% of the total registrations came via social media.
WEBSITE TRAFFIC GROWTH
(1st Jan to 15th July, 2019)
