Henny’s Gourmet is a four-year old dessert shop located in Wanowrie, Pune, serving Belgian waffles with over 20 different toppings to choose from. They have customers coming in from all across the city, just to have their delicious waffles. They have a good online presence (organic) on Facebook and Instagram.

Objective

Henny’s Gourmet planned to open their second store in Koregaon Park and wanted to use social media as a marketing platform to create a buzz for the same.

Target Audience

Males & Females aged from 13 years to 60 years, living In Pune city.

Campaign Duration

40 Days

SOCIAL MEDIA STATISTICS

Platform Before Campaign After Campaign Followers

Facebook

2,930 Followers
3,110 Followers
180 New Followers & Counting

Instagram

1,940 Followers
2,200 Followers
260 New Followers & Counting

PHASE 1 : Teaser Campaign

Objective

Brand Awareness

Target Audience

  • People who like & follow the Facebook & Instagram page
  • Friends of people who like the page
  • People who reside within 8 km of the new store location

People Reached

310,905
(paid + organic)

Engagement

  • 500+ Post Likes
  • 100+ Comments
  • 80+ Shares
  • 3,000+ Instagram Story Views

PHASE 1: Teaser Campaign - Facebook Page Insights

PHASE 1 : Facebook Teaser Posts & Page Cover Image

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PHASE 1 : Teaser Campaign - Instagram Teaser Posts + Stories

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PHASE 1 : Teaser Campaign - Facebook + Instagram Ad Campaign

People residing within 8 kms & don’t like the page

Friends of people who like the page

PHASE 2 : Store Opening Announcement

Objective

Engagement

Target Audience

  • People who like & follow the Facebook & Instagram page
  • Friends of people who like the page
  • People who reside within 8 km of the new store location
  • People who engaged with the Facebook & Instagram Page (1 year)

People Reached

71,894
(paid + organic)

Engagement

  • 3,000+ Post Likes
  • 100+ Comments
  • 120+ Post Shares
  • 1,500+ Video Views
  • 5,000+ Instagram Story Views

PHASE 2 : Store Opening Announcement - Facebook Page Insights

PHASE 2: Store Opening Announcement- Facebook Posts

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PHASE 2 : Store Opening Announcement - Instagram Posts

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PHASE 2 : Store Opening Announcement - Instagram Stories

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PHASE 2: Store Opening Announcement- Instagram Posts

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PHASE 2 : Store Opening Announcement - Instagram Stories

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PHASE 2 : Store Opening Announcement - Instagram Stories

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PHASE 2 : Store Opening Announcement- Facebook + Instagram Ad Campaign

Friends of people who like the page + People who reside within 8 km of the new store location + People who engaged with the Facebook & Instagram Page (1 year)