SRS Group, a 40 Year Old Established Real Estate Construction & Development Company had no digital presence besides a website & a Facebook company page.
Objective
The objective was to create a strong Brand Presence on Social Media Platforms by reaching out to maximum people, engaging with them & creating an awareness about the company, it’s legacy & it’s projects via various engaging campaigns.
Target Audience
Parents with Children, Newly Married Couples, Real Estate Brokers, Real Estate Investors, Property Investors, New Home Buyers, etc
SOCIAL MEDIA STATISTICS
| Platform | OCTOBER 2016 | October 2017 | January 2018 | DECEMBER 2018 | June 2019 |
|---|---|---|---|---|---|
|
|
682 followers |
3000 followers |
3200 followers |
3469 followers |
3615 followers |
|
|
0 followers |
120 followers |
160 followers |
222 followers |
246 followers |
|
|
0 followers |
486 followers |
510 followers |
705 followers |
792 followers |
|
Youtube |
0 subscribers |
15 subscribers |
2000+ views & 22 subscribers |
4000+ views & 30 subscribers |
5000+ views & 38 subscribers |
|
|
0 followers |
40 followers |
50 followers |
102 followers |
111 followers |
SOCIAL MEDIA CAMPAIGNS
(High Engagement & Response)
SRS Group’s Legacy & Brand Video Campaign (January 2018)
Reached 50,000 people across Facebook, Youtube & Instagram
10,000+ video views across Facebook, Youtube & Instagram
My Diwali Home Contest – Diwali 2016
6,000+ people reached
70+ Entries
100+ Post Shares
Eastwoods Golf Practice Net Amenity Campaign (July 2017)
25,000+ People Reached (Interest in Golf)
3,000+ Likes
8 Enquiries
Ganesh Chaturthi Campaign for Real Estate Brokers (August 2017)
5,000+ brokers reached
10+ post shares
22 brokers walked-in to sign-up
Gudi Padwa Lead Generation (March 2017)
9,000 people reached
14 Leads Generated
of them 1 Converted
SOCIAL MEDIA POSTS
Topical Posts, Festival & Important Days’ Greetings are shared on all Social Media Platforms & are also sent out to Associates, Customers, etc using WhatsApp.
Projects Promotion Posts - Eastwoods
Projects Promotion Posts- Eastwoods Nearing Possession
Eastwoods Ready Possession Lead Generation Ad Campaign
35 Quality Leads Generated
Of which 2 Converted
Projects Promotion Posts - Regent Heights
Regent Heights Lead Generation Ad Campaign
55 Quality Leads Generated
Of which 1 Converted
