Dr. Kimberly Besuden is a successful Chiropractor, Functional Medicine Doctor and a Healthcare Coach based in Florida, USA. She's also an author, educator and public speaker. She's on a mission to help other Chiropractors and Healthcare Professionals scale-up their practice business with her signature Mind, Body & Business Coaching Program.
Challenges
While Dr. Besuden has 30+ years of expertise and has been treating thousands of patients in her practice, her social media marketing wasn’t showcasing her expertise nor was it showcasing any sort of credibility & authority. Her posts weren’t reaching the right people, engagement was minimal and conversions were zero. It felt like a ghost town.
Objectives
- Build A Recognizable Personal Brand
- Reach out, Attract & Engage with her Ideal Potential Clients
- Position her as a Trusted Healthcare Coach
- Drive conversions for her 1-1 Coaching & Detox Program
Platforms
Social Platforms: Instagram, Facebook & LinkedIn
Performance-marketing based Platforms: Facebook + Instagram
Content Marketing Strategy
Step 1
Identify Target Audience
We didn’t just guess who her ideal clients were, we got to know them in depth.
Interests/Behaviors – Health & Lifestyle Trends, Common Traits & Habits, Products/Services Used, etc
Demographics – Age, Location, Education, Values, Profession, etc
Pain Points – Mindset, Health Struggles, Business Challenges, etc
Step 2
Craft A Content Strategy
We created a personalized content strategy & content calendar tailored to her target audience’s challenges, needs, interests & behaviors.
- Helpful Educational Videos & Posts
- Inspirational Client Success Stories
- Chiropractic, Functional Medicine & Nutrition Techniques and Practice Business Growth Tactics
- Educational Blog Posts + LinkedIn Newsletters
- Leveraged Podcast Interviews with other Healthcare Professionals
Step 3 & 4
Step 3:
Leverage Video Content
I personally encouraged Dr. Besuden to step out of her comfort zone and record video content. And the results were phenomenal!
Her authentic and relatable videos quickly went viral, reaching thousands of potential clients.
Step 4:
We strategically invested in paid marketing tactics to promote her 1-1 Coaching Program & Detox Program across Facebook & Instagram.
Social Media Presence Growth over the last 24 months
People Reached
12 Million+
(organic activities)
Followers
- 75,000+ Facebook Followers
- 24,000+ Instagram Followers
- 1,500+ LinkedIn Connections
Leads Generated
300+ Leads
(organic activities)
Conversions
- 10 1-1 Coaching Program Sign-ups
- 20+ Detox Program Sign-ups
(paid + organic)
Instagram Growth Progress over the last 24 months
Facebook Growth Progress over the last 24 months
Top Performing Posts/Reels on Instagram & Facebook
