Vegan India Conference, an annual initiative by Vegan First, stands out as one of the most coveted events shaping the plant-based ecosystem in India.. The conference addresses India's dire need for alternatives at the intersection of food, material and technology.
Objectives
Drive event ticket sales through very narrowed-down target-based ad campaigns via Facebook, Instagram and YouTube.
Target Audience
Location: People living in India Tier 1 & 2 Cities.
Age Group: 25 – 65 Years
Interests: Vegan Lifestyle, Healthy Diets, Business Owners & Entrepreneurs, Influencers, Investors, Vegan Products Brand Owners, Restaurant Owners, etc
Platforms
Performance-based Marketing Platforms: Facebook + Instagram & YouTube Video Ads
Facebook + Instagram Ad Campaigns Performance (3 Months)
People Reached
3,50,000+
(Via Ad Campaigns)
Ad Campaign Budget
INR 90,000
(Meta Ads)
Conversions
215 Tickets Purchased
(Via Ad Campaigns)
Return On Investment
Avg. Ticket Price:
INR 7,000
Revenue Generated:
INR 15,00,000
ROI = 1,666%
Facebook & Instagram Ad Creatives
