Digital marketing is, by far, the leading parameter for you to market and sustain your business. Of course, it is one of the most growing and successful strategies of marketing, however, it will not be very late when people will call digital marketing as marketing itself. Being digital is being global. And this is reality! Through digital platforms like Google, Facebook, Twitter, Instagram, Linkedin, one can reach target customers /clients in any corner of the world. The reach via digital and social media platforms is huge enough to connect with almost everyone. The future of digital marketing is already here and has a lot more in store for us.
Traditional ways of advertising and marketing (TV, Newspapers, Magazines and Radio) have almost become obsolete and ineffective. Reason? The very limitation of personalization of content and its affordability being restricted to big players, have given rise to a promising future for digital marketing. Digital marketing provides budget flexibility, ability to target customer groups based on activity, interests, behaviour, etc for better conversion ratios and insights to give a complete picture of marketing campaigns.
A couple of decades ago, the use of mobile phones was scarce and limited to only a handful few who could afford. Today, with almost every individual, be it a teenager, businessman, or a house-wife using a mobile phone, it has become extremely convenient to reach out to your target customers /clients. In some ways, today, people do not want to buy what is displayed but they are heavily influenced with the experiences of other consumers. We are able to quantify this with the help of social media and eventually channelize it to potential people through digital marketing.
As innovation in technology is continuously evolving and becoming more efficient, there is a dramatic development in the field of digital marketing services: from paid media, SEO, content marketing, social media marketing, community management and much more. Today, no organization is complete without incorporating digital marketing and tomorrow, they won’t survive devoid of the digital marketing strategies. One of the fastest growing countries today is India: the Government has realized the vitality and potential of digital marketing and hence India is progressing towards a digital India, expecting the next decade to be a digital era. There are plenty of technological developments in this field to take in today such as AI, VR, chatbots and much more.
The fact that the internet is evolving everyday and is going to live for as long as we can imagine proves that digital marketing is going to stay here for an even longer time. It is also stated that marketing a product online does other favours to a company too, other than just acting as a marketing tool. Digital Marketing helps companies and organizations in many economic crises as most of the online platforms (YouTube, Facebook, Instagram etc.) are free.
With rigorous developments on the technology of Artificial Intelligence (AI), voice search and chatbots, there is more empowerment in the hands of users and more relativity in turn.
Business leaders said they believe AI is going to be fundamental in the future. In fact, 72% termed it a “business advantage.” (Source: PwC)
One of the most important aspects of Digital Marketing is, it is Recession Proof! Downturn on the economy, does not affect digital marketing. In fact, during recession, people divulge themselves more in digital marketing say as a platform for better opportunities and trends.
The future of digital marketing is: digital marketing is the future!
