One of the biggest achievements today, is the Internet. Not only for its presence but the way it is being put to use. It has become so trendy that anyone uses it and likes it. It is building dominant and confident societies around the world. Globally connected people are now increased in number than a society. Over the course of time laptops, smartphones, tablets etc. have changed social networking and the way we communicate with one another entirely. Social media has quickly integrated into many aspects of our daily lives. Billions of people of all ages are engaging with each other directly and in various communities. Although many growing number of businesses have realized the benefits and power of social media marketing, some still remain to wonder and lose themselves in the very competition. One of the most important reasons why many businesses fail today is because they fail to build a level of intimacy with their customers and community. To their rescue comes SOCIAL MEDIA MARKETING!

All business players today share equal runway to reach out to their audiences. Business owners, top-notch executives, and marketers have realized that social media marketing can make or break their business. The power of social media has made the consumers aware, to be reachable and to buy with a clear insight. They have also analyzed their data to understand their target audiences; they’re creating strategies to market their products and services to audiences on social media.

With social media marketing you can share your content across the globe, much faster with only a few clicks. Social media platforms come with insight features that can help you understand your audience and learn how to speak their language. You can use it to tailor your product messaging, so as to give you a healthy ROI. You can use the analytics to understand everything about your audience and optimize your strategies accordingly. With the right social media marketing tools & strategies, you can create better and well-equipped streams and gather insight into your market competitors.

Social media has also proven to be a medium of influence. Many industry influencers, organizations and people have used social media platforms to bring about such impactful positive change across the globe.

With Facebook’s increasing number of active users, it is one of the best social media marketing platforms. Facebook allows users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service or brand. And with Facebook Ads, one can easily laser target a particular group of people based on geographical locations, demographics, interests, affinity, etc. This makes it so much easier and efficient for businesses to reach their target audience. With Facebook Ads alone, one can maximize their business’s ROI.

If you have a small business set-up, social media marketing is the best bet for you! Why? Small businesses tend to be more community and individual focused. Many small businesses choose to be heavily involved in their communities, which leads to a connection with customers. Social Media marketing is less expensive for small business and hence affordable.

So, if you are a small player in the market, call yourself GLOBAL!

It is you who is restricting your own business to be Local. You have a runway: Social Media Marketing – FLY!

Also Read: 6 Reasons Why Social Media Marketing Is Important For Your Business

Statistics:

• On average, people have 7.6 social media accounts
• The average daily time spent on social is 142 minutes a day
• 91% of retail brandsuse 2 or more social media channels
• 81% of all small and medium businesses use some kind of social platform
• Social media users grew by 202 million between April 2018 and April 2019.
• That works out at a new social media user every 6.4 seconds.
• Facebook Messenger and Whatsapp handle 60 billion messages a day

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